Ubisoft was launching their third game from the game series Assassin’s Creed. They wanted to create rumour around the game before it’s launch in The Netherlands.
My concept ‘From the screen to streets’ was chosen and executed; We hired an actor to imitate the character from the game, a small film crew and a writer. With my briefing the writer scripted objectives from the gameplay for the character to act out in Amsterdam. I art directed on location and through editing with the crew to produce the 4 viral clips.
We seeded the clips in-house. After 2 days 200,000 views, over 100 game sites and blogs worldwide were writing about the clips, rewarded with 98% likes and an average of 60 comments per episode. Work produced at Bohemia Amsterdam.