Wereldtickets.nl is a Dutch online provider of cheap plane tickets, hotels and rental cars. Wereldtickets.nl wanted to become ‘the’ most well known provider for the cheapest plane tickets in the quickest time possible without using a commercial budget.
My concept was a no frills, nice and loud to the point campaign, protesting how Wereldtickets.nl is ‘the’ cheapest provider (literally) over their competition. I developed and executed the concept, art directed the online material, designed and press checked the offline material, prepped and casted the photoshoot.
Traffic to the site rocketed, ticket sales increased 8 fold and people were twittering about the irritating jingle. Work produced at Artmiks / Bohemia Amsterdam.